Hammer
2855cf62e7
- 13-slide investor pitch deck with market data, competitive analysis, brand positioning, go-to-market strategy, and revenue projections - Separate market research file with raw stats and sources - Golf apparel market: .8B (2025), growing 6%+ CAGR - 47.2M US golf participants, 18-34 now largest demo at 6.3M - Competitive landscape analysis of Malbon, Eastside Golf, Bogey Boys, etc.
2.5 KiB
2.5 KiB
That2ndGuy — Market Research Notes
Golf Apparel Market Size
- 2025: $4.77–$4.83 Billion (Maximize MR / Global Growth Insights)
- 2030: $4.94B (Business Research Company, 7.1% CAGR)
- 2032: $7.28B (Maximize MR, 6.2% CAGR) or $7.4B (Global Growth, 6.3% CAGR) or $12.3B (Persistence MR, 5.5% CAGR)
- Conservative consensus: ~$7B by 2032 at ~6% CAGR
Golf Equipment Market (Broader Context)
- 2025: $9.24B (Mordor Intelligence), $17.2B (Persistence MR — includes all equipment)
- 2030: $11.48B (Mordor, 4.43% CAGR), $19.52B (Virtue MR, 4.49% CAGR)
Golf Participation (USA)
- Total participants (2024): 47.2 million aged 6+ (National Golf Foundation)
- On-course players aged 18–34: 6.3 million — now the LARGEST age group
- Off-course only (18–34): 5.4 million (Topgolf, simulators, etc.)
- Growth streak: 6 consecutive years of growth in 18–34 demo (2019–2024)
Demographic Insights (Lightspeed 2025 Report, 700+ golfers surveyed)
- 51% of Gen Z play golf for mental health and self-care (top reason)
- 47% of 25–34 Millennials cite mental health as motivation
- 84% of Millennials interested in solo rounds
- 76% of Gen Z interested in solo rounds
- 29% of Gen Z always or primarily play solo
- Self-care was #1 reason for Gen Z, #3 for Millennials
Competitive Brands (Streetwear × Golf)
- Malbon Golf (2017, LA) — streetwear meets golf, collabs with Polo RL, New Balance, HUF. Premium pricing.
- Eastside Golf (2020) — Black-owned, Morehouse College alumni, culture-forward. Jordan Brand collab.
- Bogey Boys (2021) — Macklemore's brand. Bold prints, celebrity-driven.
- Metalwood Studio (2020) — Graphic-heavy retro streetwear aesthetic
- Students Golf (2021) — Youth-focused minimalism
- All featured in Hypebeast, Complex, GQ
- None have scaled to mainstream DTC — most use limited-drop streetwear model
Cultural Tailwinds
- Golf now covered by Hypebeast, GQ, Complex as fashion
- Celebrity golfers: Travis Kelce, Steph Curry, Post Malone, Justin Timberlake
- Athleisure crossover: golf joggers/polos worn as casual everyday wear
- Topgolf venues making golf accessible to non-traditional players
Patrick Bet-David / Valuetainment Context
- Serial entrepreneur, WSJ bestselling author
- Valuetainment: #1 YouTube channel for entrepreneurship
- PBD Podcast: #1 business podcast on Spotify
- Known for: people investment, reinvesting in business, content creation
- 12 Business Building Blocks framework
- Bet-David Consulting arm for business growth