Hammer
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- 13-slide investor pitch deck with market data, competitive analysis, brand positioning, go-to-market strategy, and revenue projections - Separate market research file with raw stats and sources - Golf apparel market: .8B (2025), growing 6%+ CAGR - 47.2M US golf participants, 18-34 now largest demo at 6.3M - Competitive landscape analysis of Malbon, Eastside Golf, Bogey Boys, etc.
10 KiB
10 KiB
That2ndGuy — Investor Pitch Deck
Golf Lifestyle Apparel for the Next Generation
Prepared for Valuetainment / Patrick Bet-David
Slide 1: Title
That2ndGuy Golf Lifestyle Apparel — Where the Course Meets Culture
- Domain: that2ndguy.com
- Tagline suggestion: "Play Different. Look Better."
Slide 2: The Problem
Golf's Image Problem Is a $5B Opportunity
- Golf has long been seen as exclusive, expensive, and old-fashioned — a sport for country club elders in pleated khakis
- The traditional golf apparel market is dominated by legacy brands (Nike, Adidas, Callaway, Greg Norman) that design for a 55+ demographic
- 47.2 million Americans now play golf (2024, National Golf Foundation) — the most ever recorded
- But the fastest-growing segment (18–34-year-olds) can't find apparel that reflects who they are
- Young golfers want to look like themselves on the course, not like their dads
"The culture of golf is changing faster than the brands." — Lightspeed Golf Report 2025
Slide 3: The Market Opportunity
A $4.8B Market Growing at 6%+ CAGR
| Metric | Value | Source |
|---|---|---|
| Golf Apparel Market (2025) | $4.77–$4.83 Billion | Maximize Market Research / Global Growth Insights |
| Projected Market (2032) | $7.3–$12.3 Billion | Multiple analyst reports |
| CAGR (2025–2032) | 5.5–6.3% | Industry consensus |
| Golf Equipment Market (2025) | $9.2–$17.2 Billion | Mordor Intelligence / Persistence MR |
| US Golf Participants (2024) | 47.2 Million | National Golf Foundation |
| 18–34 On-Course Players | 6.3 Million (largest age group) | NGF / Intermountain Golf |
Key insight: The total addressable market for golf apparel is nearly $5B and growing. The lifestyle/streetwear segment within that is the fastest-growing sub-category, driven entirely by younger demographics.
Slide 4: The Demographic Shift
Golf's New Player Base Is Young, Diverse, and Style-Conscious
Participation growth:
- 18–34 age group has grown for 6 consecutive years (2019–2024)
- Now the largest demographic of on-course golfers at 6.3M
- 5.4M people aged 18–34 participate in off-course golf (simulators, Topgolf, etc.)
What motivates them:
- 51% of Gen Z play golf for mental health and self-care (Lightspeed 2025)
- 84% of Millennials are interested in solo rounds
- They view golf as a lifestyle, not just a sport
- They spend on experiences + identity — apparel is part of their personal brand
The gap: Legacy brands serve performance. Nobody is owning the culture + style space at scale.
Slide 5: Competitive Landscape
The Market Is Validating the Thesis — But No One Has Won Yet
| Brand | Founded | Positioning | Weakness |
|---|---|---|---|
| Malbon Golf | 2017 | Streetwear meets golf, LA lifestyle | Premium pricing ($80+ polos), limited drops |
| Eastside Golf | 2020 | Black-owned, culture-forward, HBCU roots | Niche audience, limited product range |
| Bogey Boys | 2021 | Macklemore's brand, bold prints | Celebrity-dependent, inconsistent drops |
| Metalwood Studio | 2020 | Graphic-heavy, retro streetwear aesthetic | Small, niche, more streetwear than golf |
| Students Golf | 2021 | Youth-focused, clean minimalism | Very small, limited distribution |
What they prove: The market exists and is hungry. GQ, Hypebeast, and Complex all cover golf fashion now.
What That2ndGuy can exploit:
- None of these brands have scaled to mainstream DTC
- Most rely on limited drops (streetwear model) — not sustainable apparel retail
- No brand has bridged the gap between accessible price point + lifestyle credibility + consistent supply
- Room for a brand that is always available, always fresh, and priced for the everyday golfer
Slide 6: The Solution — That2ndGuy
Golf Apparel That Doesn't Take Itself Too Seriously
Brand DNA:
- 🏌️ On-course performance — moisture-wicking, stretch fabrics, course-appropriate
- 🔥 Off-course style — designs you'd wear to brunch, the bar, or the office
- 💰 Accessible pricing — $35–65 polos, $45–75 bottoms (vs. $80+ at Malbon)
- 🎯 Target demo — 22–40, style-conscious, golfs recreationally (2–8x/month)
Product Line (Phase 1):
- Performance polos (classic + bold prints)
- Golf joggers / slim pants
- Quarter-zips and pullovers
- Headwear (snapbacks, bucket hats)
- Accessories (gloves, towels, ball markers)
Brand Voice: Confident, fun, irreverent. You're the second guy in the group — not the scratch golfer, but the one everyone wants to play with.
Slide 7: Why "That2ndGuy"?
Brand Positioning That Resonates
Every foursome has one:
- The guy who's not the best golfer but has the best time
- Shows up looking clean, brings the energy, tells the best stories
- Doesn't need a single-digit handicap to own the course
- Relatable > aspirational — this is the golfer most people actually are
This positioning immediately differentiates from:
- Nike/Adidas (performance-first, pro athlete aspiration)
- Malbon/Eastside (streetwear credibility, limited access)
- Legacy brands (country club traditionalism)
That2ndGuy is for the 90% of golfers who play for fun, not for score.
Slide 8: Go-to-Market Strategy
DTC-First, Community-Driven
Phase 1 — Launch (Months 1–6):
- DTC Shopify store at that2ndguy.com
- Launch collection: 15–20 SKUs across 4 categories
- Pre-launch email list + social community
- Influencer seeding: golf content creators, lifestyle accounts
- Launch event: Pop-up at a public course or Topgolf venue
Phase 2 — Growth (Months 6–18):
- Content engine: course vlogs, "That2ndGuy" series, behind-the-scenes
- Community: "Second Guy Saturdays" — branded tee time events
- Wholesale: select pro shops, golf retail (PGA Tour Superstore, etc.)
- Collaborations: limited drops with complementary brands
Phase 3 — Scale (18+ months):
- Amazon storefront
- International expansion (UK, Canada, Australia — strong golf markets)
- Women's line extension
- Corporate/event custom apparel
Slide 9: Revenue Projections
Conservative Growth Model
| Year | Revenue | Key Drivers |
|---|---|---|
| Year 1 | $250K–$500K | DTC launch, 15–20 SKUs, influencer push |
| Year 2 | $1M–$2M | Repeat customers, wholesale partnerships, expanded line |
| Year 3 | $3M–$5M | Multi-channel (DTC + retail + Amazon), women's line, events |
| Year 5 | $8M–$15M | Category leader in lifestyle golf, international |
Unit Economics (Target):
- Average order value: $85–$120
- Gross margin: 60–65% (DTC), 40–45% (wholesale)
- Customer acquisition cost: $25–$35 (social/influencer-driven)
- LTV:CAC ratio: 3:1+ by Year 2
Comparable exits:
- Malbon Golf reportedly valued at $50M+ (private, limited info)
- Vuori (athleisure) reached $4B valuation in 2022
- Golf lifestyle is a category waiting for its Vuori moment
Slide 10: Why Now?
Five Tailwinds Converging
- Record participation — 47.2M golfers, 6th consecutive year of growth in 18–34 demo
- Cultural shift — Golf is now cool. Travis Kelce, Steph Curry, Post Malone all play publicly
- Athleisure crossover — Golf apparel is becoming everyday wear (joggers, polos as casual wear)
- Media validation — Hypebeast, GQ, Complex all covering golf fashion regularly
- DTC infrastructure — Shopify, social commerce, and influencer marketing make launch cheaper than ever
The window is open. Legacy brands are slow to adapt. Streetwear golf brands haven't scaled. The category leader hasn't been crowned yet.
Slide 11: The Ask
What We Need to Win
Seeking: $250,000 seed investment
| Use of Funds | Allocation |
|---|---|
| Inventory (first production run) | 40% ($100K) |
| Brand & website development | 15% ($37.5K) |
| Marketing & influencer launch | 25% ($62.5K) |
| Operations & fulfillment setup | 10% ($25K) |
| Working capital | 10% ($25K) |
What investors get:
- Equity stake (terms negotiable)
- Entry into a $5B+ growing market at the ground floor
- A brand positioned to capture the largest and fastest-growing golf demographic
- Team with vision and execution ability
Slide 12: Why Valuetainment?
Strategic Partnership, Not Just Capital
Patrick Bet-David and Valuetainment bring:
- Massive audience reach — millions of entrepreneurs and business-minded consumers
- Brand credibility — PBD's personal brand aligns with ambition, hustle, and lifestyle
- Content amplification — built-in distribution through Valuetainment channels
- Business mentorship — proven track record of scaling ventures
- Network effects — introductions to retail, manufacturing, and other portfolio brands
This isn't just an investment — it's a launch pad.
Slide 13: Summary
That2ndGuy at a Glance
- 🎯 Market: $4.8B golf apparel, growing 6%+ annually
- 👥 Target: 22–40 year old recreational golfers (6.3M+ and growing)
- 🏷️ Position: Accessible lifestyle golf apparel — performance meets personality
- 💰 Ask: $250K seed to launch DTC and capture market share
- 📈 Goal: $3–5M revenue by Year 3, category leadership
- 🔥 Why now: Record participation + cultural shift + no dominant lifestyle brand = once-in-a-cycle opportunity
Golf's next generation needs a brand. That2ndGuy is it.
Appendix: Research Sources
- National Golf Foundation — 2025 Golf Participation Report (47.2M participants, 2024 data)
- Lightspeed Commerce — 2025 Golf Industry Trends (700+ golfer survey, Gen Z/Millennial insights)
- Maximize Market Research — Golf Apparel Market Report ($4.77B in 2025, 6.2% CAGR to 2032)
- Global Growth Insights — Golf Apparel Market ($4.83B in 2025, $7.4B by 2033)
- Persistence Market Research — Golf Apparel Market ($12.3B by 2032, 5.5% CAGR)
- Mordor Intelligence — Golf Equipment Market ($9.24B in 2025)
- Hypebeast — "Golf Excites New Generation with Streetwear-Minded Fashion Brands" (2023)
- Complex — "Golf Brands for Streetwear Fans" (2024)
- GQ — "Best Golf Clothing Brands Changing the Game" (2025)
- Intermountain Golf — Young Golfers Revolution (6.3M on-course players aged 18–34)
Prepared by Hammer — January 29, 2026