Update That2ndGuy pitch deck: latest market data, Bad Birdie competitor, 7yr growth streak

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2026-01-29 16:44:29 +00:00
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<h4>Fastest-Growing Demo: 1834</h4>
<p>6.3 million on-course players aged 1834 — now the <strong>largest age group</strong>. Six straight years of growth.</p>
<p>6.3 million on-course players aged 1834 — now the <strong>largest age group</strong>. Seven straight years of growth. 2024 saw the largest single-year gain (1.5M) since Tiger Woods's peak in 2000.</p>
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<td>$70-120</td>
<td>Celebrity-dependent, inconsistent</td>
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<td><strong>Bad Birdie</strong></td>
<td>2018</td>
<td>Bold prints, irreverent polos, expanding women's line</td>
<td>$50-100</td>
<td>Pattern-heavy, niche aesthetic</td>
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<td><strong>Metalwood Studio</strong></td>
<td>2020</td>
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<h4>Record Participation</h4>
<p>47.2M golfers. 6th consecutive year of growth in 1834 demo. Reach up 30% since 2016.</p>
<p>47.2M golfers. 7th consecutive year of growth in 1834 demo. 2024: largest single-year gain since Tiger's peak.</p>
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