Add That2ndGuy pitch deck and market research for Valuetainment

- 13-slide investor pitch deck with market data, competitive analysis,
  brand positioning, go-to-market strategy, and revenue projections
- Separate market research file with raw stats and sources
- Golf apparel market: .8B (2025), growing 6%+ CAGR
- 47.2M US golf participants, 18-34 now largest demo at 6.3M
- Competitive landscape analysis of Malbon, Eastside Golf, Bogey Boys, etc.

projects/that2ndguy-pitch/MARKET-RESEARCH.md

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+# That2ndGuy — Market Research Notes
+
+## Golf Apparel Market Size
+- **2025:** $4.77–$4.83 Billion (Maximize MR / Global Growth Insights)
+- **2030:** $4.94B (Business Research Company, 7.1% CAGR)
+- **2032:** $7.28B (Maximize MR, 6.2% CAGR) or $7.4B (Global Growth, 6.3% CAGR) or $12.3B (Persistence MR, 5.5% CAGR)
+- Conservative consensus: ~$7B by 2032 at ~6% CAGR
+
+## Golf Equipment Market (Broader Context)
+- **2025:** $9.24B (Mordor Intelligence), $17.2B (Persistence MR — includes all equipment)
+- **2030:** $11.48B (Mordor, 4.43% CAGR), $19.52B (Virtue MR, 4.49% CAGR)
+
+## Golf Participation (USA)
+- **Total participants (2024):** 47.2 million aged 6+ (National Golf Foundation)
+- **On-course players aged 18–34:** 6.3 million — now the LARGEST age group
+- **Off-course only (18–34):** 5.4 million (Topgolf, simulators, etc.)
+- **Growth streak:** 6 consecutive years of growth in 18–34 demo (2019–2024)
+
+## Demographic Insights (Lightspeed 2025 Report, 700+ golfers surveyed)
+- 51% of Gen Z play golf for **mental health and self-care** (top reason)
+- 47% of 25–34 Millennials cite mental health as motivation
+- 84% of Millennials interested in **solo rounds**
+- 76% of Gen Z interested in solo rounds
+- 29% of Gen Z **always or primarily** play solo
+- Self-care was #1 reason for Gen Z, #3 for Millennials
+
+## Competitive Brands (Streetwear × Golf)
+- **Malbon Golf** (2017, LA) — streetwear meets golf, collabs with Polo RL, New Balance, HUF. Premium pricing.
+- **Eastside Golf** (2020) — Black-owned, Morehouse College alumni, culture-forward. Jordan Brand collab.
+- **Bogey Boys** (2021) — Macklemore's brand. Bold prints, celebrity-driven.
+- **Metalwood Studio** (2020) — Graphic-heavy retro streetwear aesthetic
+- **Students Golf** (2021) — Youth-focused minimalism
+- All featured in Hypebeast, Complex, GQ
+- None have scaled to mainstream DTC — most use limited-drop streetwear model
+
+## Cultural Tailwinds
+- Golf now covered by Hypebeast, GQ, Complex as fashion
+- Celebrity golfers: Travis Kelce, Steph Curry, Post Malone, Justin Timberlake
+- Athleisure crossover: golf joggers/polos worn as casual everyday wear
+- Topgolf venues making golf accessible to non-traditional players
+
+## Patrick Bet-David / Valuetainment Context
+- Serial entrepreneur, WSJ bestselling author
+- Valuetainment: #1 YouTube channel for entrepreneurship
+- PBD Podcast: #1 business podcast on Spotify
+- Known for: people investment, reinvesting in business, content creation
+- 12 Business Building Blocks framework
+- Bet-David Consulting arm for business growth